![]() We wanted to see which of the main players in “local” reviews (i.e., reviews for individual businesses rather than global brands or products) was gathering the most reviews, and at what rate. That statistic is from a recent piece of research conducted by my team at BrightLocal. If you want a single statistic to showcase why every business person and their dog encourages great reviews more than ever, it’s this: 85 percent of consumers trust online reviews as much as personal recommendations. The growing importance of reputation management in business growth needs no introduction.
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